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Design to Grow - How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

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 							Cover:
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  Language: English | 256 pages |
Business & Money | February 2015 | Simon & Schuster
  
  Description:
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  Expert advice
from Coca-Cola’s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its
business by combining the advantages of scale with the agility to respond to fast-changing market conditions.
  
  In today’s world, every company is at risk of having a “Kodak Moment”—watching its
industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An
inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being
an agile startup, because most of those fail due to their inability to scale. Tomorrow’s business
winners—regardless of size or industry—will be the ones that know how to combine scale with agility.

 
  In Design to Grow, a Coca-Cola senior executive shares both the successes and
failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this
rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain
language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use
the same approach to grow their business. This book is a must-read for managers inside large corporations as well as
entrepreneurs just getting started.
  
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  Feb 12, 2016 in
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 May 3, 2016 in Applications > Android.
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