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Graphic Design Theory - Readings from the Field

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[color=red]Graphic Design Theory - Readings from the Field[/color]



Graphic Design Theory: Readings from the Field By Helen Armstrong
2009 |
151 Pages | ISBN: 1568987722 | PDF | 5 MB



The titles in our best-selling Design Brief series are
highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each
beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most
seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design
practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and
contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya
Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary
critical vocabulary and thought. 

Graphic Design Theory is organized in three sections: "Creating the Field"
traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of
futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers
the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and
includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each
of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary
prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors
include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev
Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for
further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary
issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design
discourse.


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