Lynda - Online Marketing Fundamentals {AceMerlin}


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Lynda - Online Marketing Fundamentals {AceMerlin}
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Torrent File Content (59 files)


Online Marketing Fundamentals {AceMerlin}
    05 Search Engine Optimization
          188429_05_06_MM30_Professional.mp4 -
18.32 MB

    03 Starting with the Website
          188429_03_03_MM30_Selecting.mp4 -
18.25 MB

          188429_03_01_MM30_Effective.mp4 -
17.69 MB

    06 Search & Display Marketing
          188429_06_02_XR15_Text.mp4 -
16.92 MB

    03 Starting with the Website
          188429_03_05_MM30_Convert.mp4 -
13.95 MB

    07 Social Media Marketing
          188429_07_02_MM30_Who.mp4 -
13.49 MB

    01 Digital Marketing Strategy
          188429_01_03_MM30_Brand.mp4 -
13.33 MB

    05 Search Engine Optimization
          188429_05_03_XR15_Keyword.mp4 -
13.13 MB

    03 Starting with the Website
          188429_03_02_MM30_Domain.mp4 -
12.83 MB

          188429_03_06_MM30_Webcopy.mp4 -
12.33 MB

    04 Foundations of Analytics
          188429_04_06_MM30_Attributions.mp4 -
12.22 MB

    07 Social Media Marketing
          188429_07_01_MM30_Plan.mp4 -
12.17 MB

    05 Search Engine Optimization
          188429_05_02_MM30_Optimization.mp4 -
12.11 MB

    03 Starting with the Website
          188429_03_04_MM30_Building.mp4 -
11.83 MB

    08 Video Marketing
          188429_08_01_MM30_Video.mp4 -
11.68 MB

    04 Foundations of Analytics
          188429_04_02_MM30_Analytics.mp4 -
11.52 MB

    09 Email Marketing
          188429_09_01_MM30_Email.mp4 -
11.47 MB

    04 Foundations of Analytics
          188429_04_03_XR15_Tracking.mp4 -
10.17 MB

    06 Search & Display Marketing
          188429_06_03_XR15_Display.mp4 -
10.08 MB

    02 Exploring Digital Marketing
          188429_02_03_MM30_Landscape.mp4 -
9.5 MB

    11 Mobile Marketing
          188429_11_02_MM30_Apps.mp4 -
9.48 MB

    08 Video Marketing
          188429_08_02_XR15_Marketing.mp4 -
9.35 MB

    04 Foundations of Analytics
          188429_04_01_MM30_Data.mp4 -
9.2 MB

    03 Starting with the Website
          188429_03_08_XR15_Tagmanager.mp4 -
9.06 MB

    09 Email Marketing
          188429_09_02_MM30_Plan.mp4 -
8.8 MB

    08 Video Marketing
          188429_08_04_XR15_Promote.mp4 -
8.77 MB

    02 Exploring Digital Marketing
          188429_02_01_MM30_definitions.mp4 -
8.7 MB

    10 Content Marketing
          188429_10_02_MM30_Model.mp4 -
8.46 MB

    04 Foundations of Analytics
          188429_04_04_MM30_Funnel.mp4 -
8.45 MB

          188429_04_05_MM30_KPIS.mp4 -
8.36 MB

    01 Digital Marketing Strategy
          188429_01_04_MM30_Marketing.mp4 -
8.13 MB

    08 Video Marketing
          188429_08_03_MM30_Compelling.mp4 -
7.94 MB

    07 Social Media Marketing
          188429_07_06_XR151_Pinterest.mp4 -
7.87 MB

    11 Mobile Marketing
          188429_11_01_MM30_Mobile.mp4 -
7.81 MB

    01 Digital Marketing Strategy
          188429_01_02_MM30_Business.mp4 -
7.6 MB

    07 Social Media Marketing
          188429_07_04_XR15_Twitter.mp4 -
7.56 MB

    02 Exploring Digital Marketing
          188429_02_02_MM30_Components.mp4 -
7.46 MB

    07 Social Media Marketing
          188429_07_03_XR15_Facebook.mp4 -
7.43 MB

    06 Search & Display Marketing
          188429_06_01_XR15_Search.mp4 -
7.22 MB

    05 Search Engine Optimization
          188429_05_01_MM30_SEO.mp4 -
7.13 MB

    00 Introduction
          188429_00_02_MM30_Marketing.mp4 -
7.08 MB

    10 Content Marketing
          188429_10_01_MM30_Whatis.mp4 -
7.07 MB

    03 Starting with the Website
          188429_03_07_MM30_Responsive.mp4 -
7.04 MB

    05 Search Engine Optimization
          188429_05_04_MM30_Content.mp4 -
6.52 MB

    01 Digital Marketing Strategy
          188429_01_01_MM30_Defining.mp4 -
6.34 MB

    05 Search Engine Optimization
          188429_05_05_XR15_Localseo.mp4 -
6.33 MB

    10 Content Marketing
          188429_10_03_XR15_Blog.mp4 -
5.33 MB

    08 Video Marketing
          188429_08_05_XR15_Metrics.mp4 -
5.25 MB

    06 Search & Display Marketing
          188429_06_05_XR15_Success.mp4 -
4.29 MB

    09 Email Marketing
          188429_09_03_XR15_Tools.mp4 -
4.27 MB



Description



 							Online Marketing Fundamentals with Brad Batesole

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

Level: Beginner
Length: 3h 31m
Released: December 24, 2014

Topics include:
What is online marketing?
Exploring the components of digital marketing
What makes a website effective?
Working with a designer or developer
Creating engaging web copy
Choosing responsive design
Understanding online analytics
Using goal and event tracking
Exploring the conversion funnel
Defining key performance indicators (KPIs)
Understanding SEO techniques
Conducting keyword research
Creating a content strategy
Leveraging local SEO
Understanding who's on social media
Marketing with Facebook, Twitter, LinkedIn, and Pinterest
Creating compelling video marketing campaigns
Building an email marketing plan
Measuring the success of your marketing efforts
Setting up a blog
Running A/B marketing tests
Looking at affiliate marketing


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