Lynda - Web Analytics Fundamentals with Matt Bailey
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Lynda - Web Analytics Fundamentals with Matt Bailey
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Torrent File Content (31 files)
Web Analytics Fundamentals
01. Intro: The Fear of Analytics
123562_XR15_01_01_The_Fear_of_Analytics.mp4 -
01. Intro: The Fear of Analytics
123562_XR15_01_01_The_Fear_of_Analytics.mp4 -
7.73 MB
123562_XR15_01_02_Why_Analytics_Difficult.mp4 -
17.82 MB
02. Defining Analytics Terminology
123562_XR15_02_01_Visitors.mp4 -
123562_XR15_02_01_Visitors.mp4 -
13.1 MB
123562_XR15_02_02_Referrals.mp4 -
11.18 MB
123562_XR15_02_03_Bounce_Rate.mp4 -
11.06 MB
123562_XR15_02_04_Conversion_Rate.mp4 -
11.39 MB
03. The Problem of Numbers
123562_XR15_03_01_Caveman_Analytics.mp4 -
123562_XR15_03_01_Caveman_Analytics.mp4 -
11.38 MB
123562_XR15_03_02_Numbers_without_context.mp4 -
10.77 MB
123562_XR15_03_03_Goals.mp4 -
18.15 MB
123562_XR15_03_04_context_contrast_comparison.mp4 -
15.96 MB
123562_XR15_03_05_Segments.mp4 -
15.13 MB
04. Building Segments for Comparison
123562_XR15_04_01_Acquisition_Segments.mp4 -
123562_XR15_04_01_Acquisition_Segments.mp4 -
12.38 MB
123562_XR15_04_02_Search_shows_intent.mp4 -
14.07 MB
123562_XR15_04_03_Source_determines_behavior.mp4 -
20.62 MB
123562_XR15_04_04_Actions.mp4 -
20.1 MB
05. Value: The Master Metric
123562_XR15_05_01_Value.mp4 -
123562_XR15_05_01_Value.mp4 -
13.18 MB
123562_XR15_05_02_How_to_Track_Value.mp4 -
13.4 MB
123562_XR15_05_03_The_Value_of_a_Lead.mp4 -
15.34 MB
123562_XR15_05_04_The_Value_of_Marketing.mp4 -
25.53 MB
06. Everything is Measurable
123562_XR15_06_01_The_Value_of_Content.mp4 -
123562_XR15_06_01_The_Value_of_Content.mp4 -
13.87 MB
123562_XR15_06_02_Entry_Pages.mp4 -
12.71 MB
123562_XR15_06_03_The_Value_of_SEO.mp4 -
22.69 MB
123562_XR15_06_04_The_Value_of_Words.mp4 -
18.2 MB
123562_XR15_06_05_Social_Media.mp4 -
12.31 MB
123562_XR15_06_06_The_Value_of_Email.mp4 -
26.22 MB
07. Creating Valuable Reports
123562_XR15_07_01_Replace_Ranking_Reports.mp4 -
123562_XR15_07_01_Replace_Ranking_Reports.mp4 -
17.88 MB
123562_XR15_07_02_CEO_Reports.mp4 -
15.66 MB
123562_XR15_07_03_Manager_Reports.mp4 -
18.74 MB
123562_XR15_07_04_Action_Reports.mp4 -
18.98 MB
Intro
123562_WL30_00_01_Welcome.mp4 -
123562_WL30_00_01_Welcome.mp4 -
23.91 MB
README.txt -
1.27 KB
Description
Lynda.com - Web Analytics Fundamentals with Matt Bailey
2h 47m Appropriate for all : uploaded in Aug 27, 2014 via Webcentara
Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
Topics include:
Defining analytics terminology
The problem of numbers
Building segments for comparison
Finding value in your marketing
Creating valuable reports
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