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Ogilvy on Advertising in the Digital Age epub

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Books : Nonfiction : English
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 Ogilvy on Advertising in the
Digital Age 

By Miles Young

Published by Bloomsbury in 2018-Retail Epub 


Description

From Miles Young, worldwide non-executive chairman of Ogilvy &
Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the
digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young
provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as
its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how
to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet,
smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current
industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the
future.

This essential guide is for any professional in advertising, public relations, or marketing seeking
to remain innovative and competitive in today's ever-expanding technological marketplace.    Show Demonoid some love with  BitCoin:
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