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 							http://www.thegreatcourses.c...ness-skills-for-success.html
  
  
  
  
  Everyone wants to know: What does it take to reach success in business—the kind of
success that lasts? It all comes down to a solid grasp of the fundamentals of business—the same kind that are
taught to MBA students in many of the world's most prestigious business schools.
  
  Our comprehensive
five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this kind of
integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some of
America's top business schools, each of this course's five parts is a detailed look at a particular skill:
  

  strategy,
   operations,
   finance and accounting,
   organizational behavior, and
  
marketing.
  
  Here in one place is an authoritative guide to the five essential disciplines that everyone,
entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex marketplace.
 

  In each part, you'll learn about everything from key terms and methodologies to research-backed strategies and
case studies involving some of the world's most influential companies.
  
  This kind of well-rounded business
education is useful to anyone who works in a company of any size. Whether you're in a leadership position, just starting
out, or somewhere in between, these skills will help you understand all of the functions of a business, not just your
area of specialty. It's also a great resource to have even if you already have an MBA, as you can return to this course
again and again for advice and clarification.
  
  Bringing the MBA experience right to you, Critical Business
Skills for Success demystifies the secrets of business and gives you insights that will help you achieve your goals.
  
  Part One: Strategy
  
  Where, and with whom, will your business compete? What will you do, and
not do, as a company? How will you create advantages that put you ahead of the competition? You can have the world's
greatest product and the most effective marketing for selling that product, but if you don't have an effective strategy
underlying your business or organization, a template for how it should run, you'll find it hard to stay on top of the
business world.
  
  Why is a crystal-clear strategy an essential piece of the business puzzle? In the words
of popular Great Courses Professor Michael A. Roberto of Bryant University, it's because businesses can't do everything.
"And so you have to be very clear about how you're going to use your resources in the most efficient way possible, both
to serve the customers you intend to serve and to serve them better than anyone else."
  
  Now you can learn
straight from an award-winning business instructor the secrets to developing, executing, and managing powerful business
strategies with Critical Business Skills: Strategy. Award-winning Professor Roberto’s 12 lectures provide you
with a research-based framework for understanding how strategy works and how to apply it.
  
  Get Two Angles
on Business Strategy
  
  Business strategy is one of the business world's most crucial activities. It's the
template for how your organization should run, and comes before anything else. Throughout these lectures, you'll explore
strategy from two fundamental angles:
  
   You'll examine the world of business unit strategy, focusing on
how particular companies use strategic frameworks to beat their rivals in a particular product market.
   You'll
also take a step back and explore the concept of corporate strategy, and how multi-business units and diversified
companies strategically operate in a variety of product markets.
  
  But most important are the many specific
strategies you'll learn how to formulate, wield, and apply to your own unique business situations.
  
  Take
On Tomorrow's Business Challenges
  
  Professor Roberto, using his years of experience in the business world
and his piercing insights into business strategy, includes in each lecture of Critical Business Skills: Strategy stories
of real-world successes (and failures) involving major companies of the past decade, including J.C. Penney, the Walt
Disney Company, Target, and AOL Time Warner. An eight-time winner of Bryant University's prestigious Excellence in
Teaching Award, he knows how to make this subject, and the research behind it, undeniably captivating and essential for
any well-rounded understanding of how great businesses succeed and how poor businesses fail.
  
  Part Two:
Operations
  
  Some people think of operations as a specialized aspect of business, usually overshadowed by a
focus on corporate strategy and marketing. But without effective operations, which work hand-in-hand with the other core
business disciplines, you have no goods or services. In short, you can't deliver on your promise to your customers, your
employees, and your shareholders.
  
  Operations Demystified
  
  Professor Goldsby's Critical
Business Skills: Operations is your accessible guide to everything you need to understand—and
utilize—operations and operations management. In 12 thorough lectures, you'll explore a range of topics related
to supply chains and logistics, including inventory management; performance measurement; new trends in, and research on,
strategies to enhance agility and sustainability; internal and external resources companies use to mitigate risk and
thrive; and much more. And with this course, you'll be able to break through the intimidation of a specialized subject
and start using operations to improve the functionality of your organization—wherever you stand in the hierarchy,
in any kind of business.
  
  Tying his operational insights to case studies of major national and
international companies and corporations, Professor Goldsby makes Critical Business Skills: Operations an invaluable
resource and reference for anyone interested in a thorough mastery of business administration.
  
  An expert
in Six Sigma techniques and logistics management, he delivers fascinating insights into why operations is the key (and
often overlooked) component of success in business, and how it can help your company—whether you're looking to
eliminate waste from processes, measure your operational performance more effectively, or ensure that your business
strategy covers the supply and demand requirements of your organization.
  
  Part Three: Finance and
Accounting
  
  To succeed as a businessperson in today's fast-paced, global marketplace, one of the essential
business skills you need to master—whether you're a top-level manager, an investor, or an entrepreneur—is
a firm grasp of how finance and accounting work.
  
  Accounting is the language in which organizations
communicate their performance. Finance translates this language into smart, savvy business decisions. And no matter how
honed your corporate strategy, how intricate your operations, or how ethical your organizational behavior, if you don't
know about the business side of money, you cannot dream of building or growing a business. Knowing the fundamentals of
finance and accounting—key terms, concepts, methodologies, real-world examples, and applications—is
knowledge that can make all the difference in making wise decisions, whether you're looking to raise capital for a bold
new venture, value once-in-a-lifetime stocks, or build a better investment portfolio.
  
  These 12
informative lectures make a seemingly intimidating topic accessible to learners from all backgrounds, and will help you
hone the critical skills you need to finally master the fundamentals of business. With the guidance of award-winning
Professor Eric Sussman, a senior lecturer in accounting at the University of California, Los Angeles, as well as a
licensed CPA and business consultant, you'll soon discover the confidence to understand, interpret, and learn from the
vital financial data in your professional and personal life.
  
  Part Four: Organizational Behavior
 

  You have your product, you've developed your business plan for selling that product, and you've spent invaluable
time and money securing the top talent to help you reach your goals. It's all smooth sailing from here, right?
 

  Unfortunately, it turns out that some of the costliest mistakes within an organization stem from a critical
misunderstanding of how organizations work, and how to operate effectively within them. If you don't have a workforce
that’s operating smoothly to accomplish your organizational goals, there's no way you'll succeed in business.
  
   Why are some leaders more effective than others?
   What makes a team or department so productive?
   Why are some initiatives received enthusiastically, and others met with apathy?
  
  Questions like these
are at the heart of organizational behavior, a field that contains powerful strategies and best practices that everyone
in the business world should learn. Professor Clinton O. Longenecker, an award-winning business instructor from The
University of Toledo and an active business management coach, has created Critical Business Skills: Organizational
Behavior to answer these questions and more. Whether you're the CEO of a Fortune 500 company or an entry-level employee
looking to climb the ranks, in these 12 engaging lectures, you'll expand your understanding of business by exploring the
key psychosocial and behavioral issues that impact our ability, as employees and leaders, to get work done. Tapping into
the science of human behavior, along with numerous case studies and research from Professor Longenecker's professional
experience, you'll come away from these lectures with refined skills and an essential list of tools, tips, and
techniques for putting yourself in a position to succeed.
  
  Professor Longenecker delivers powerful
lectures that explore in depth what he calls "power factors" that can help you achieve better results for your
organization.
  
   Effective leadership: Effective leaders can impact innovation and creativity, productivity
and efficiency, workplace motivation and job satisfaction, and other important performance variables.
   Emotional
intelligence: By recognizing your own emotions and those of others, you can better cultivate productive relationships in
the workplace.
   Teamwork and cooperation: Failing to leverage cooperation in a business setting is essentially a
failure to utilize a source of competitive advantage.
   Power and influence: Where does authority come from? What
are the common mistakes people in authority positions make?
  
  With Professor Longenecker, named by The
Economist as one of the top 15 business professors in the world, you're getting critical business school insights from a
master of the subject.
  
  Part Five: Marketing
  
  Here's a surprising truth about business: The
best product doesn't always win. It takes more than just a great idea or a clear-cut strategy to succeed in business;
you have to know how to sell that idea to consumers, each with their own tastes and values.
  
  True
marketing, according to consumer psychologist and award-winning professor Ryan Hamilton of Emory University, is a
methodology; a series of skills that should be applied to every stage of business, from initial conception to product
development to brand management. In his words, it's "what turns something with the potential for creating value into
something that actually creates value for the customer—and the company for selling it." And it all revolves
around being able to answer three fundamental questions:
  
   Who are my customers?
   What do they
value?
   How can I give them what they value better than competitors?
  
  Regardless of your
professional role in an organization knowing the ins and outs of marketing is a surefire way to help your company create
value, both for itself and for its customers.
  
  In Critical Business Skills: Marketing, part of our
comprehensive series on the five essential skills in business, Professor Hamilton has crafted an informative, accessible
lecture series that introduces you to the fundamentals, the concepts, the tools, and the applications of effective
marketing. Filled with intriguing case studies, expert insights, and helpful strategies, these twelve lectures are
crucial for anyone looking to market a product or idea, develop lasting relationships with customers, and strengthen
their business savvy.
  
  Acclaimed by Emory University M.B.A. students for his award-winning teaching
skills, Professor Hamilton makes the field of marketing fascinating and relevant to all audiences. At the end of this
course, he leaves you with a packed toolbox of practical marketing tools for everything from expanding your business to
diagnosing weak sales to building more effective relationships with your customers.
  
  Hide Full
Description
  
  60 lectures
   | 31 minutes each
  
   1
   Strategy: Strategy Is Making
Choices
   2
   Strategy: How Apple Raises Competitive Barriers
   3
   Strategy: The Danger of
Straddling
   4
   Strategy: What Trader Joe's Doesn't Do
   5
   Strategy: First Movers versus Fast
Followers
   6
   Strategy: When Netflix Met Blockbuster
   7
   Strategy: Anticipating Your Rival's
Response
   8
   Strategy: Why Did Disney Buy Pixar?
   9
   Strategy: The Diversification
Discount
   10
   Strategy: Forward and Backward Integration
   11
   Strategy: Mergers and
Acquisitions - The Winner's Curse
   12
   Strategy: Launching a Lean Start-Up
   13
   Operations:
The Power of Superior Operations
   14
   Operations: Leaner, Meaner Production
   15
   Operations:
Refining Service Operations
   16
   Operations: Matching Supply and Demand
   17
   Operations:
Rightsizing Inventory
   18
   Operations: Managing Supply and Suppliers
   19
   Operations: The
Long Reach of Logistics
   20
   Operations: Rethinking Your Business Processes
   21
   Operations:
Measuring Operational Performance
   22
   Operations: Keeping an Eye on Your Margins
   23
  
Operations: Leveraging Your Supply Chain
   24
   Operations: Reducing Risk, Building Resilience
   25
   Finance and Accounting: Accounting and Finance - Decision-Making Tools
   26
   Finance and Accounting:
How to Interpret a Balance Sheet
   27
   Finance and Accounting: Why the Income Statement Matters
  
28
   Finance and Accounting: How to Analyze a Cash Flow Statement
   29
   Finance and Accounting:
Common Size, Trend, and Ratio Analysis
   30
   Finance and Accounting: Cost-Volume-Profit Analysis
  
   31
   Finance and Accounting: Understanding the Time Value of Money
   32
   Finance and Accounting:
The Trade-Off between Risk and Return
   33
   Finance and Accounting: How Investors Use Net Present Value
   34
   Finance and Accounting: Alternatives to Net Present Value
   35
   Finance and Accounting:
Weighing the Costs of Debt and Equity
   36
   Finance and Accounting: How to Value a Company's Stock
  
37
   Organizational Behavior: Achieving Results in Your Organization
   38
   Organizational Behavior:
The Value of Great Leadership
   39
   Organizational Behavior: Emotional Intelligence in the Workplace
 
 40
   Organizational Behavior: The Art of Effective Communications
   41
   Organizational Behavior: The
Motivation-Performance Connection
   42
   Organizational Behavior: Winning with Teamwork
   43
  
Organizational Behavior: Coaching - From Gridiron to Boardroom
   44
   Organizational Behavior: Understanding
Power Relationships
   45
   Organizational Behavior: Handling Workplace Conflict
   46
  
Organizational Behavior: Ethics and the Bathsheba Syndrome
   47
   Organizational Behavior: Leading Real
Organizational Change
   48
   Organizational Behavior: Lifelong Learning for Career Success
   49
 
 Marketing: What Is Marketing?
   50
   Marketing: How to Segment a Market
   51
   Marketing:
Targeting a Market Segment
   52
   Marketing: Positioning Your Offering
   53
   Marketing:
Identifying Sources of Sales Growth
   54
   Marketing: Deriving Value from Your Customers
   55
  
Marketing: Creating Great Customer Experiences
   56
   Marketing: The Tactics of Successful Branding
  
57
   Marketing: Customer-Focused Pricing
   58
   Marketing: Marketing Communications That Work
  
59
   Marketing: The Promise and Perils of Social Media
   60
   Marketing: Innovative Marketing Research
Techniques 						

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